{"id":5899,"date":"2022-07-30T15:01:46","date_gmt":"2022-07-30T15:01:46","guid":{"rendered":"https:\/\/www.fernandoraymond.com\/business\/?p=5899"},"modified":"2022-10-06T11:58:46","modified_gmt":"2022-10-06T11:58:46","slug":"marketing-tips-for-higher-ecommerce-website-conversions","status":"publish","type":"post","link":"https:\/\/www.fernandoraymond.com\/business\/marketing-tips-for-higher-ecommerce-website-conversions\/","title":{"rendered":"4 Effective Marketing Tips to Persuade Your Ecommerce Web Visitors to Buy from You"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fernandoraymond.com\/business\/marketing-tips-for-higher-ecommerce-website-conversions\/#1_Create_content_that_resonates_with_your_prospects\" >1. Create content that resonates with your prospects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fernandoraymond.com\/business\/marketing-tips-for-higher-ecommerce-website-conversions\/#2_Make_your_offers_highly_visible\" >2. Make your offers highly visible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fernandoraymond.com\/business\/marketing-tips-for-higher-ecommerce-website-conversions\/#3_Use_a_dedicated_landing_page\" >3. Use a dedicated landing page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fernandoraymond.com\/business\/marketing-tips-for-higher-ecommerce-website-conversions\/#4_Share_social_proof_and_testimonials\" >4. Share social proof and testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fernandoraymond.com\/business\/marketing-tips-for-higher-ecommerce-website-conversions\/#Boost_your_sales_with_strategic_marketing\" >Boost your sales with strategic marketing<\/a><\/li><\/ul><\/nav><\/div>\n<p>Is your ecommerce website getting boatloads of traffic but not enough conversions?<\/p>\n<p>You\u2019re not alone.<\/p>\n<p>Getting visitors to your website is only half the battle. You need to be strategic with your <a title=\"How to Incorporate Video Marketing Properly to Grow your Business\" href=\"https:\/\/www.fernandoraymond.com\/business\/video-marketing-for-business-growth\/\" target=\"_blank\" rel=\"noopener\">marketing efforts<\/a> to convince your visitors to buy.<\/p>\n<p>The challenge is that marketing is a broad undertaking and covers everything\u2014from <a href=\"https:\/\/infusemedia.com\/insight\/b2b-lead-generation-and-demand-generation-strategies-for-2022\/\" target=\"_blank\" rel=\"noopener\">lead generation strategies<\/a> to creating compelling content that drives sales.<\/p>\n<p>Fortunately, I got you covered.<\/p>\n<p>Jumpstart your marketing efforts to convert your ecommerce website visitors into paying customers with the four tips below.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Create_content_that_resonates_with_your_prospects\"><\/span>1. Create content that resonates with your prospects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First-time visitors are not likely to buy from your website immediately because they don\u2019t know or trust your brand yet.<\/p>\n<p>To help you nurture trust with your prospects, you\u2019ll need to provide value\u2014something that they can resonate with and address their pain points.<\/p>\n<p>Create content that can solve your visitors\u2019 problems and evoke certain emotions to help compel them to act on your offers.<\/p>\n<p>You can produce relevant <a title=\"What Is a Business Blog &amp; Why Is Blogging Important for Growth?\" href=\"https:\/\/www.fernandoraymond.com\/business\/what-is-a-business-blog\/\" target=\"_blank\" rel=\"noopener\">blog posts<\/a>, articles, videos, images, email newsletters, social media posts, and other content types.<\/p>\n<p>It\u2019s an excellent way to build an emotional connection with your visitors while letting them know you understand their pain points and that your product or service can help resolve their problems.<\/p>\n<p>Creating relevant and compelling content can take time and effort, but you can streamline the process with reliable tools.<\/p>\n<p>For example, you can use the social media marketing platform Vista Social to map, organize, and schedule your content, <a href=\"https:\/\/vistasocial.com\/insights\/instagram-poll-questions\/\" target=\"_blank\" rel=\"noopener\">such as your poll questions for IG<\/a>.<\/p>\n<p>You can create and edit your Facebook, Instagram, and other social media posts and set an auto-publish schedule at peak times and dates.<\/p>\n<figure id=\"attachment_5904\" aria-describedby=\"caption-attachment-5904\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" data-expand=\"600\" class=\"lazyload wp-image-5904 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 624 316'%2F%3E\" data-src=\"https:\/\/www.fernandoraymond.com\/business\/wp-content\/uploads\/2022\/07\/social-media-marketing-automation.jpg\" alt=\"social-media-marketing-techniques-for-ecommerce\" width=\"624\" height=\"316\" \/><figcaption id=\"caption-attachment-5904\" class=\"wp-caption-text\">Image source: vistasocial.com<\/figcaption><\/figure>\n<p>A robust social media marketing platform simplifies your content planning, production, scheduling, and distribution.<\/p>\n<p>You can save time and energy and focus on creating compelling content for your social media pages and website and <a href=\"https:\/\/shanebarker.com\/blog\/how-to-write-content\/\" target=\"_blank\" rel=\"nofollow noopener\">follow reliable content writing tips<\/a>.<\/p>\n<p>It can help drive visitors (who are likely interested in your products and services) from your social media channels to your website, boosting conversions and sales opportunities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Make_your_offers_highly_visible\"><\/span>2. Make your offers highly visible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Entice your visitors into taking that final step into buying by displaying your sales, special offers, and value proposition prominently on your website. It\u2019s an excellent way to hook in your visitors and convince them to buy.<\/p>\n<p>Showcase your site-wide offers through static banners to make them eye-catching to visitors.<\/p>\n<p>For instance, if you provide Search Engine Optimization (SEO) services, you can display a static banner with a discount offer when customers <a href=\"https:\/\/outrankdigital.com\/buy-seo-articles\/\" target=\"_blank\" rel=\"nofollow noopener\">buy SEO articles<\/a>.<\/p>\n<p>Besides making your offers highly visible, leverage scarcity to help speed up your audiences\u2019 purchasing decisions.<\/p>\n<p>Showing scarcity on a specific item can indirectly add more value to it. Essentially, people are more likely to buy a \u201cscarce\u201d item for fear of missing out.<\/p>\n<p>Some of the best ways to leverage the scarcity principle in your marketing efforts include the following:<\/p>\n<ul>\n<li>Display your offers and discounts for a limited time to evoke a sense of urgency among your ecommerce website visitors.<\/li>\n<li>Show the amount shoppers can save when buying your product for the specific promo period. Include a Call-to-Action (CTA) that encourages your visitors to buy before the savings expire.<\/li>\n<li>Provide discounted or free shipping to customers who order during your specified promo period, event, or special occasion to entice your visitors to buy and not miss out on your special offer.<\/li>\n<\/ul>\n<p>For instance, you can run a Father\u2019s Day special promo, such as the discount offers on the Sally Beauty website.<\/p>\n<figure id=\"attachment_5902\" aria-describedby=\"caption-attachment-5902\" class=\"wp-caption aligncenter\"><img decoding=\"async\" data-expand=\"600\" class=\"lazyload wp-image-5902 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 624 313'%2F%3E\" data-src=\"https:\/\/www.fernandoraymond.com\/business\/wp-content\/uploads\/2022\/07\/marketing-promotion-campaigns.png\" alt=\"seasonal-marketing-promotion-campaigns-for-ecommerce\" width=\"624\" height=\"313\" \/><figcaption id=\"caption-attachment-5902\" class=\"wp-caption-text\">Image source: sallybeauty.com<\/figcaption><\/figure>\n<p>Leverage <a href=\"https:\/\/thecxlead.com\/tools\/best-customer-tracking-software\/\" target=\"_blank\" rel=\"noopener\">robust customer tracking software<\/a> to determine which special offers your visitors are most likely to want or respond to.<\/p>\n<p>You\u2019ll get insights into your customer preferences and needs, allowing you to tailor your offers to them. It can increase your chances of turning your passive visitors into paying customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Use_a_dedicated_landing_page\"><\/span>3. Use a dedicated landing page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Website visitors generally want to know the benefit they can get the minute they land on your website\u2014and a landing page is an excellent way to help you provide that \u201cinstant\u201d value.<\/p>\n<p>Design your landing page to feature elements that encourage visitors to sign up for offers, subscribe to your email list, join an event, buy your product, or avail of your services.<\/p>\n<p>Learn from the following tips to create compelling landing pages.<\/p>\n<ul>\n<li><strong>Stick to a clean and simple design<\/strong>. Use a cohesive, simple design that can convey your product or offer\u2019s value to your visitors while staying true to your brand.<\/li>\n<li><strong>Avoid overly complicated designs<\/strong> that drown out your main message, defeating your landing page\u2019s purpose.<\/li>\n<li><strong>Include only necessary information<\/strong>. Keep the information in your landing page to the essentials and avoid overloading it with too many details.<\/li>\n<li><strong>Stick to the necessary information<\/strong>, such as your heading, main message, CTA, and other vital elements that help encourage your visitors to convert and buy.<\/li>\n<\/ul>\n<p>Meal delivery service Freshly\u2019s landing page is a classic example.<\/p>\n<figure id=\"attachment_5901\" aria-describedby=\"caption-attachment-5901\" class=\"wp-caption aligncenter\"><img decoding=\"async\" data-expand=\"600\" class=\"lazyload wp-image-5901 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 624 289'%2F%3E\" data-src=\"https:\/\/www.fernandoraymond.com\/business\/wp-content\/uploads\/2022\/07\/marketing-landing-page.jpg\" alt=\"landing-page-tips-for-ecommerce-sites\" width=\"624\" height=\"289\" \/><figcaption id=\"caption-attachment-5901\" class=\"wp-caption-text\">Image source: get.freshly.com<\/figcaption><\/figure>\n<ul>\n<li><strong>Highlight your offer\u2019s value<\/strong>. Ensure your landing page focuses on what your brand, services, and products can do for your website visitors.<\/li>\n<li><strong>Emphasize how your business can help your visitors<\/strong>. It can keep your prospects engaged, making them more likely to buy from you.<\/li>\n<li><strong>Being overly promotional can turn off your visitors<\/strong>, and you\u2019ll lose conversions and sales opportunities.<\/li>\n<li><strong>Place a CTA in the header<\/strong>. Consider using a CTA in your header to help capture your visitors&#8217; attention when they see your landing page. It can be a great way to draw them in, enticing them to act on your offer.<\/li>\n<li><strong>Create CTA headers that are eye-catching at first glance<\/strong>. You can use complementary colours that make your CTA pop against the background.<\/li>\n<li><strong>Test your landing pages<\/strong> and include them in your <a href=\"https:\/\/www.mattjanaway.co.uk\/content-tracking-ultimate-guide-with-tips-and-tricks\/\" target=\"_blank\" rel=\"nofollow noopener\">content tracking strategy<\/a> to measure their performance and assess their effectiveness in getting your visitors to buy.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Share_social_proof_and_testimonials\"><\/span>4. Share social proof and testimonials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>New visitors are bound to be wary about your products and services since they don\u2019t know your business yet.<\/p>\n<p>Your prospects need to trust your brand first before buying.<\/p>\n<p>One way of building and nurturing that trust is to share positive reviews and testimonials from other customers.<\/p>\n<p>Let your satisfied customers speak for your brand. It can help you establish your brand\u2019s credibility among your website visitors and, in turn, encourage them to buy.<\/p>\n<p>Display ratings and reviews strategically on your ecommerce website, the way premium office furniture seller Branch did with their customer testimonials.<\/p>\n<figure id=\"attachment_5903\" aria-describedby=\"caption-attachment-5903\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload wp-image-5903 size-full\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 624 413'%2F%3E\" data-src=\"https:\/\/www.fernandoraymond.com\/business\/wp-content\/uploads\/2022\/07\/reviews-and-testimonials-on-website.png\" alt=\"how-to-use-reviews-and-testimonials-on-ecommerce-site\" width=\"624\" height=\"413\" \/><figcaption id=\"caption-attachment-5903\" class=\"wp-caption-text\">Image source: www.branchfurniture.ca<\/figcaption><\/figure>\n<p>Reviews and testimonials can serve as social proof, boosting your business\u2019s credibility in your website visitors\u2019 eyes.<\/p>\n<p>Affiliate marketing is another marketing tactic to help you foster trust and build solid relationships with your visitors.<\/p>\n<p>It\u2019s an excellent strategy to get other people to market your business for you in exchange for a commission. Your affiliate marketers can be your website visitors and customers turned ambassadors.<\/p>\n<p>Use <a href=\"https:\/\/theecommmanager.com\/best-affiliate-marketing-software\/\" target=\"_blank\" rel=\"noopener\">top-notch affiliate marketing software<\/a> to optimize and stay on top of your affiliate programs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Boost_your_sales_with_strategic_marketing\"><\/span>Boost your sales with strategic marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Converting your passive visitors into paying customers can require blood, sweat, and tears, but it\u2019s not impossible to succeed.<\/p>\n<p>Learn from the time-tested tips in this guide, leverage the best-fitting tools, and develop a solid marketing strategy to turn your website traffic into sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your ecommerce website getting boatloads of traffic but not enough conversions? You\u2019re not alone. Getting visitors to your website is only half the battle. You need to be strategic with your marketing efforts to convince your visitors to buy. The challenge is that marketing is a broad undertaking and covers everything\u2014from lead generation strategies [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.fernandoraymond.com\/business\/marketing-tips-for-higher-ecommerce-website-conversions\/\">More<\/a><\/p>\n","protected":false},"author":5,"featured_media":5900,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[120,128],"tags":[168,167,166],"reaction":[],"adace-sponsor":[],"class_list":{"0":"post-5899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-technology","9":"tag-ecommerce-marketing-strategy","10":"tag-ecommerce-marketing-techniques","11":"tag-ecommerce-marketing-tips"},"aioseo_notices":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts\/5899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/comments?post=5899"}],"version-history":[{"count":2,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts\/5899\/revisions"}],"predecessor-version":[{"id":6199,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts\/5899\/revisions\/6199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/media\/5900"}],"wp:attachment":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/media?parent=5899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/categories?post=5899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/tags?post=5899"},{"taxonomy":"reaction","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/reaction?post=5899"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/adace-sponsor?post=5899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}