{"id":6153,"date":"2022-09-05T11:57:09","date_gmt":"2022-09-05T11:57:09","guid":{"rendered":"https:\/\/www.fernandoraymond.com\/business\/?p=6153"},"modified":"2022-09-06T11:48:34","modified_gmt":"2022-09-06T11:48:34","slug":"inspiration-for-wordpress-branding-elements","status":"publish","type":"post","link":"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/","title":{"rendered":"How to Find Inspiration for Your\u00a0WordPress\u00a0Blog Branding Elements?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/#Inspiration_for_Memorable_Branding_Elements\" >Inspiration for Memorable Branding Elements<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/#1_Name\" >1. Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/#2_Logo\" >2. Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/#3_Color_Palette\" >3. Color Palette<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/#4_FontTypography\" >4. Font\/Typography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/#5_TaglineSlogan\" >5. Tagline\/Slogan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/#6_Tone\" >6. Tone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/#7_Images\" >7. Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/#Elements_That_Work_Together_To_Build_a_Brand\" >Elements That Work Together To Build a Brand<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify;\">If you publish your WordPress blog and just wait for visitors to flock to your site, you\u2019re likely to be disappointed. There are millions of blogs with new ones starting every day, and unless you do something to make yours stand out, it will get lost in the crowd.<\/p>\n<p style=\"text-align: justify;\">That something you need is called branding. With a <a href=\"https:\/\/www.fernandoraymond.com\/business\/small-business-ideas-for-teens\/\" target=\"_blank\" rel=\"noopener\">small business<\/a>, branding is the creation of a consistent, positive image concerning the company and its products or services. With a <a href=\"https:\/\/www.fernandoraymond.com\/business\/best-business-blogs-uk\/\" target=\"_blank\" rel=\"noopener\">business blog<\/a>, branding is using the visual elements to create a consistent yet distinct look and feel for the website. It attracts positive attention, encourages visitors to stay and look around and makes them want to come back. Branding is the cornerstone of your website\u2019s reputation.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Inspiration_for_Memorable_Branding_Elements\"><\/span><strong>Inspiration for Memorable Branding Elements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Branding is an attribute of the WordPress blog as a whole, but it\u2019s made up of separate elements. These elements have to be strong on their own and also work together. It\u2019s easy to get stuck creating the individual elements, for example, deciding on a <a href=\"https:\/\/www.fernandoraymond.com\/business\/xxx-domain-names\/\" target=\"_blank\" rel=\"noopener\">domain name<\/a> or choosing which colors to use. Here are seven elements you need to consider and some ways of finding inspiration to make each element effective and distinctive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Name\"><\/span><strong>1. Name<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" data-expand=\"600\" class=\"lazyload aligncenter wp-image-6156\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 550 296'%2F%3E\" data-src=\"https:\/\/www.fernandoraymond.com\/business\/wp-content\/uploads\/2022\/09\/Name-300x162.png\" alt=\"Name\" width=\"550\" height=\"296\" \/><\/p>\n<p style=\"text-align: justify;\">Like the name on a physical storefront, your name should capture the imagination and accurately reflect what visitors will find inside. It needs relevant keywords to show up on search engine pages. It should inspire browsers to think, \u201cHey, I\u2019m interested in that!\u201d It should be clear, concise and easy to read and pronounce.<\/p>\n<p style=\"text-align: justify;\">To help you think of a name, you can use a keyword search tool such as Google Keyword Planner or KWFinder to find relevant words and phrases to include. Look for keywords that have high search volume but not too much competition. You might experiment with these, inserting them in phrases and sentences.<\/p>\n<p style=\"text-align: justify;\">Another possibility is to use an <a href=\"https:\/\/www.nameboy.com\/\" target=\"_blank\" rel=\"noopener\">online domain name generator<\/a>. When you enter a few keywords, it comes back with domain name suggestions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Logo\"><\/span><strong>2. Logo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload aligncenter wp-image-6157\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 550 340'%2F%3E\" data-src=\"https:\/\/www.fernandoraymond.com\/business\/wp-content\/uploads\/2022\/09\/LOGO-300x185.png\" alt=\"LOGO\" width=\"550\" height=\"340\" \/><\/p>\n<p style=\"text-align: justify;\">Many bloggers don\u2019t use a logo, but they should. First, it establishes your site as a credible one run by an authority. In addition, it catches the eye and makes visitors take a closer look. And it becomes associated with your blog in the mind of the viewers, making them more likely to return.<\/p>\n<p style=\"text-align: justify;\">There are lots of\u00a0<a href=\"https:\/\/www.tailorbrands.com\/logo-maker\/ideas\" target=\"_blank\" rel=\"noopener\">stunning logo designs<\/a>\u00a0already in circulation, plus plenty more just waiting to be created. There\u2019s no reason yours shouldn\u2019t be the next one. Browse through some of the best existing logos from related industries and see which captures your fancy.<\/p>\n<p style=\"text-align: justify;\">You can also try one of the online logo makers. You enter your name, something about your topic and some design preferences, and they give you sample logos to consider. You can even modify them to your liking. There are many you can try for free.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Color_Palette\"><\/span><strong>3. Color Palette<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">When visitors land at your website, one of the first things they notice is color. A consistent, attractive color scheme draws them in, and nondescript or garish colors can drive them away.<\/p>\n<p style=\"text-align: justify;\">Start by considering the psychology of color and which colors reflect the values you embrace. For example, red indicates passion and energy, blue denotes competence and trustworthiness, green is associated with nature and sustainability, yellow implies friendliness and black represents formality and sophistication.<\/p>\n<p style=\"text-align: justify;\">Decide which color or colors best represent your message. Look at websites that use those colors. Notice if they employ different shades of a color or whether they favor complementary and contrasting colors. Don\u2019t forget that white is a color, too, and consider how they use whitespace.<\/p>\n<p style=\"text-align: justify;\">Take some crayons or colored pencils and experiment on paper, or evaluate color combinations with drawing software.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_FontTypography\"><\/span><strong>4. Font\/Typography<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload aligncenter wp-image-6158\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 550 356'%2F%3E\" data-src=\"https:\/\/www.fernandoraymond.com\/business\/wp-content\/uploads\/2022\/09\/Font-300x194.png\" alt=\"Font\" width=\"550\" height=\"356\" \/><\/p>\n<p style=\"text-align: justify;\">When you write a Word document, you probably pick a font without giving it much thought. On your blog, however, the on-screen appearance of the words is almost as important as what they say.<\/p>\n<p style=\"text-align: justify;\">As with colors, different fonts and styles convey different messages. For example, block fonts denote strength and stability, elaborate fonts tend to be formal and unusual fonts suggest playfulness. Think about which font conveys the image you want.<\/p>\n<p style=\"text-align: justify;\">When you\u2019re looking at fonts, don\u2019t limit your search to the online world. Typography is everywhere: on posters, on building signs, in magazines, and on fliers. Accustom your eyes to noticing it.<\/p>\n<p style=\"text-align: justify;\">You\u2019re probably going to use two or three fonts for different purposes on your blog. Pair some with your colors to see how they look together.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_TaglineSlogan\"><\/span><strong>5. Tagline\/Slogan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload aligncenter wp-image-6159\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 550 338'%2F%3E\" data-src=\"https:\/\/www.fernandoraymond.com\/business\/wp-content\/uploads\/2022\/09\/Slogan-300x184.png\" alt=\"Slogan\" width=\"550\" height=\"338\" \/><\/p>\n<p style=\"text-align: justify;\">Just do it. You\u2019re in good hands. What\u2019s in your wallet?<\/p>\n<p style=\"text-align: justify;\">When we hear these, we immediately think of the brand they represent. How powerful would it be if your blog had a tagline or slogan that stuck in people\u2019s minds the way these do? Your slogan may never be as universal, but it can become recognized by your target audience.<\/p>\n<p style=\"text-align: justify;\">One way to capture the right phrase is with <a href=\"https:\/\/www.masterclass.com\/articles\/how-to-improve-your-writing-with-freewriting\" target=\"_blank\" rel=\"noopener\">freewriting<\/a>. Open a word document, set a timer for 10 minutes and start pounding the keyboard. Put down whatever words come to mind, and don\u2019t stop to correct typos. You may look back when you finish and find your slogan staring out at you.<\/p>\n<p style=\"text-align: justify;\">Other suggestions: take the keywords that pertain to your topic, and write 10-15 slogans using each. Or use an <a href=\"https:\/\/www.copy.ai\/tools\/slogan-generator\" target=\"_blank\" rel=\"noopener\">online slogan generator<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Tone\"><\/span><strong>6. Tone<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Tone is harder to define because it isn\u2019t a specific identifiable element. It\u2019s the overall voice of your WordPress blog. Tone can be friendly, authoritative, curious or formal.<\/p>\n<p style=\"text-align: justify;\">Your tone not only needs to be appropriate for your topic. It has to be natural for you as a person. Users are drawn to a tone that\u2019s authentic.<\/p>\n<p style=\"text-align: justify;\">One way to discover your ideal tone is to describe your website out loud. Talk to a friend or even talk to yourself. Maybe record it. Expound on why you started the blog and what you hope to accomplish. Possibly talk through what one of your first posts will discuss.<\/p>\n<p style=\"text-align: justify;\">Once you\u2019ve identified your tone, attune your mind to it every time you update your blog.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Images\"><\/span><strong>7. Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Your blog is likely to have plenty of images, from page backgrounds to photo galleries. You can use photographs or drawings. However, your site will have a few key images that will be the first ones visitors see. If you choose these well, other images will fall in line with them.<\/p>\n<p style=\"text-align: justify;\">As with colors and fonts, think about what you want to convey. List the adjectives you\u2019d like people to use to describe your site. These could be fun, exploratory, serene, instructive or authoritative. Choose images that reflect these qualities, whether they\u2019re people smiling, people working together, nature scenes or people using a product or technique.<\/p>\n<p style=\"text-align: justify;\">Always have an eye out for pictures or actual scenes in the physical world that express what you want to say.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Elements_That_Work_Together_To_Build_a_Brand\"><\/span><strong>Elements That Work Together To Build a Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">There are a number of practical techniques to inspire you in developing specific elements for your blog. However, it\u2019s important to cling to a consistent vision of your blog\u2019s purpose throughout the process. That will ensure consistency across your elements so that they all adhere to the same philosophy.<\/p>\n<p style=\"text-align: justify;\">All elements should tie to the theme of your WordPress blog. They should all aim for the reaction that you want from visitors. They should be memorable in order to draw users back, and they should imply fun, innovation, authority or adventure, depending on your topic and the personality you mean to project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you publish your WordPress blog and just wait for visitors to flock to your site, you\u2019re likely to be disappointed. There are millions of blogs with new ones starting every day, and unless you do something to make yours stand out, it will get lost in the crowd. That something you need is called [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/\">More<\/a><\/p>\n","protected":false},"author":4,"featured_media":6160,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[127],"tags":[221,220,219],"reaction":[],"adace-sponsor":[],"class_list":{"0":"post-6153","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogging","8":"tag-how-to-find-inspiration-for-wordpress-blog-branding-elements","9":"tag-inspiration-for-memorable-branding-elements","10":"tag-wordpress-blog-branding-elements"},"aioseo_notices":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts\/6153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/comments?post=6153"}],"version-history":[{"count":3,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts\/6153\/revisions"}],"predecessor-version":[{"id":6161,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts\/6153\/revisions\/6161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/media\/6160"}],"wp:attachment":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/media?parent=6153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/categories?post=6153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/tags?post=6153"},{"taxonomy":"reaction","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/reaction?post=6153"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/adace-sponsor?post=6153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}