{"id":6413,"date":"2023-01-11T09:51:22","date_gmt":"2023-01-11T09:51:22","guid":{"rendered":"https:\/\/www.fernandoraymond.com\/business\/?p=6413"},"modified":"2023-01-11T09:51:49","modified_gmt":"2023-01-11T09:51:49","slug":"dos-and-donts-in-logo-design","status":"publish","type":"post","link":"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/","title":{"rendered":"The Dos and Don&#8217;ts in Logo Design"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Where_Should_the_Logo_Go\" >Where Should the Logo Go?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Business_Card\" >Business Card<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Prints\" >Prints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#The_Internet\" >The Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Correspondences\" >Correspondences<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#The_Dos_and_Donts_in_Logo_Design\" >The Dos and Don&#8217;ts in Logo Design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#The_Rules_that_Should_be_Followed_in_Logo_Design\" >The Rules that Should be Followed in Logo Design<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Contrast\" >Contrast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#The_Less_is_More\" >The Less is More<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Not_One_but_Many\" >Not One but Many<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Continuity\" >Continuity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Colour_Faithful\" >Colour Faithful<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Well-Informed_Decision\" >Well-Informed Decision<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#All-Caps\" >All-Caps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Backstory\" >Backstory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Two_Heads_are_Better_than_One\" >Two Heads are Better than One<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Things_Should_be_Avoided_While_Designing_a_Logo\" >Things Should be Avoided While Designing a Logo<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Literal_Interpretation\" >Literal Interpretation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Image\" >Image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Font_Pools\" >Font Pools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Clip_Arts\" >Clip Arts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Being_Too_Trendy\" >Being Too Trendy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Being_Blurry\" >Being Blurry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/#Plagiarism\" >Plagiarism<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify;\">A logo is a set of figures, letters, and icons identifying a business. It\u2019s the minimized symbolic representation of specific products or services. Logos are designed to be memorized easily, so whenever prospects see the logo, they immediately recall the brand and distinguish it from all other brands.<\/p>\n<p style=\"text-align: justify;\">Given the fact that it carries so much importance, extra care should be given to logos during the design process. The following article should discuss the Dos and Don\u2019ts of <a href=\"https:\/\/www.adobe.com\/express\/create\/logo\" target=\"_blank\" rel=\"noopener\">logo design<\/a>.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Where_Should_the_Logo_Go\"><\/span>Where Should the Logo Go?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" data-expand=\"600\" class=\"lazyload aligncenter wp-image-6421\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 550 290'%2F%3E\" data-src=\"https:\/\/www.fernandoraymond.com\/business\/wp-content\/uploads\/2023\/01\/Where-Should-the-Logo-Go-300x158.png\" alt=\"Where Should the Logo Go\" width=\"550\" height=\"290\" \/><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Business_Card\"><\/span>Business Card<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">The logo will be on the business card given to clients. Certain software and <a href=\"https:\/\/www.fernandoraymond.com\/business\/how-to-promote-online-business\/\" target=\"_blank\" rel=\"noopener\">online business<\/a> card maker services can help neatly feature the card\u2019s logo.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Prints\"><\/span>Prints<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">All the printed materials, such as catalogs, brochures, handouts, manuals, invitation cards to formal events held by the business, etc., will carry the brand logo.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Internet\"><\/span>The Internet<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">It will be on the company\u2019s website and <a href=\"https:\/\/www.fernandoraymond.com\/business\/how-to-create-social-media-videos\/\" target=\"_blank\" rel=\"noopener\">social media<\/a>\u00a0accounts.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Correspondences\"><\/span>Correspondences<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">All the company\u2019s letters, faxes, and emails will have the logo.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Dos_and_Donts_in_Logo_Design\"><\/span>The Dos and Don&#8217;ts in Logo Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Rules_that_Should_be_Followed_in_Logo_Design\"><\/span>The Rules that Should be Followed in Logo Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload aligncenter wp-image-6420\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 550 325'%2F%3E\" data-src=\"https:\/\/www.fernandoraymond.com\/business\/wp-content\/uploads\/2023\/01\/The-Rules-that-Should-be-Followed-in-Logo-Design-300x177.png\" alt=\"Things Should be Avoided While Designing a Logo\" width=\"550\" height=\"325\" \/><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Contrast\"><\/span>Contrast<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This is a rule of thumb for logo design. The background and the symbol should have a contrast balance which makes the logo more prominent and visible.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Less_is_More\"><\/span>The Less is More<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Don\u2019t crowd the logo with so many details, which may be distracting. Keep it simple so it directly sticks in people\u2019s minds.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Not_One_but_Many\"><\/span>Not One but Many<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Several versions should be made when creating a logo, enabling the company to choose one. They also serve as an indication of the designer\u2019s high performance and creativity.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Continuity\"><\/span>Continuity<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Changing the logo might be costly for businesses since many customers fall out of love with the brand or simply do not recognize it when they see it because it has been changed so many times.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Colour_Faithful\"><\/span>Colour Faithful<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">The logo should comply in colors with the company\u2019s products and shouldn\u2019t be irrelevant to the company\u2019s products or theme.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Well-Informed_Decision\"><\/span>Well-Informed Decision<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Besides conducting exhaustive research into the <a href=\"https:\/\/www.fernandoraymond.com\/business\/inspiration-for-wordpress-branding-elements\/\" target=\"_blank\" rel=\"noopener\">branding elements<\/a>, designers should study their target audience, preferences, likes, and dislikes and create an attention-grabbing logo.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"All-Caps\"><\/span>All-Caps<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Use only capital letters for the logo because they have a <a href=\"https:\/\/devrix.com\/tutorial\/8-types-of-visuals-that-will-impact-your-readers\/\" target=\"_blank\" rel=\"noopener\">strong visual impact on the viewer<\/a>.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Backstory\"><\/span>Backstory<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">It is advisable that the symbol fitted in the logo has a story to tell and is not chosen randomly. For example, the tick symbol Nike used for its logo represents the wings of the Greek goddess the brand was named after.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Two_Heads_are_Better_than_One\"><\/span>Two Heads are Better than One<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">When designing a logo, designers shouldn\u2019t shy away from showing it to colleagues, classmates, or neighbours and ask them to say their opinions honestly. They have a different perspective, so they may notice something the designer overlooked during the design process or inform the designer about similar logos they have seen elsewhere.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Things_Should_be_Avoided_While_Designing_a_Logo\"><\/span>Things Should be Avoided While Designing a Logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload aligncenter wp-image-6419\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 550 365'%2F%3E\" data-src=\"https:\/\/www.fernandoraymond.com\/business\/wp-content\/uploads\/2023\/01\/Things-Should-be-Avoided-While-Designing-a-Logo-300x199.png\" alt=\"Things Should be Avoided While Designing a Logo\" width=\"550\" height=\"365\" \/><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Literal_Interpretation\"><\/span>Literal Interpretation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">The superficial interpretation of the brand should be avoided because the logo is more about the concept than the goods. So, when designing a logo for an <a href=\"https:\/\/www.fernandoraymond.com\/business\/how-to-start-an-online-clothing-business\/\" target=\"_blank\" rel=\"noopener\">online clothing business<\/a>, dresses or t-shirts shouldn\u2019t be featured in the logo because the brand might expand to include things other than clothes, like accessories. Then the logo won\u2019t fit anymore.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Image\"><\/span>Image<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Keep the logo image-free. Avoid inserting any photos or images into the logo.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Font_Pools\"><\/span>Font Pools<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Don\u2019t use too many fonts in the logos because that may be visually disturbing and distracting.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Clip_Arts\"><\/span>Clip Arts<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Remember, they should be unique to avoid <a href=\"https:\/\/www.fernandoraymond.com\/business\/copyright-infringement-claim-defenses\/\" target=\"_blank\" rel=\"noopener\">copyright infringements<\/a>, and the company\u2019s competitors can legally use them in their logos, which does away with the individuality of the logo.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Being_Too_Trendy\"><\/span>Being Too Trendy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Unlike transient trends, a logo should be timeless because it needs to have the same life expectancy as the business it represents. Moreover, it should be one of a kind to be distinguished from others. When logo designers follow trends, their final product has a short \u201cshelf life\u201d and a dull and repetitive look.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Being_Blurry\"><\/span>Being Blurry<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">The logo should seem as sharp, crisp, and firm as the company. Using shadows or blurred effects gives the brand an air of uncertainty, weakness, or sadness.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Plagiarism\"><\/span>Plagiarism<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Any imitation of other brands\u2019 logos might have <a href=\"https:\/\/legalbeagle.com\/12717604-logo-copyright-laws.html#:~:text=A%20copyright%20allows%20the%20artist,U.S.%20copyright%20laws%20for%20protection.\" target=\"_blank\" rel=\"noopener\">legal consequences<\/a>. Other companies might file a legal suit against the brand that copied their logos, which may also damage its reputation and credibility.<\/p>\n<p style=\"text-align: justify;\">To conclude, logos should be created with so much care so as not to fall into the trap of over-simplification or over-complication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A logo is a set of figures, letters, and icons identifying a business. It\u2019s the minimized symbolic representation of specific products or services. Logos are designed to be memorized easily, so whenever prospects see the logo, they immediately recall the brand and distinguish it from all other brands. Given the fact that it carries so [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.fernandoraymond.com\/business\/dos-and-donts-in-logo-design\/\">More<\/a><\/p>\n","protected":false},"author":4,"featured_media":6418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[275,274],"reaction":[],"adace-sponsor":[],"class_list":{"0":"post-6413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-dos-and-donts-in-logo-design","9":"tag-logo-design"},"aioseo_notices":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts\/6413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/comments?post=6413"}],"version-history":[{"count":5,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts\/6413\/revisions"}],"predecessor-version":[{"id":6422,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/posts\/6413\/revisions\/6422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/media\/6418"}],"wp:attachment":[{"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/media?parent=6413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/categories?post=6413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/tags?post=6413"},{"taxonomy":"reaction","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/reaction?post=6413"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/www.fernandoraymond.com\/business\/wp-json\/wp\/v2\/adace-sponsor?post=6413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}