Search engine optimisation (SEO) is an essential part of digital marketing that involves optimising a website’s content and structure to rank higher on search engine results pages (SERPs). By following an SEO checklist, businesses can optimise their website for search engines and users. In this article, we’ll provide an essential SEO checklist and a section on local SEO.
The Essential SEO Checklist
Doing keyword research is the initial stage in search engine optimisation for your website. Keyword research involves identifying the keywords and phrases your target audience uses to search for similar products or services. By identifying these keywords, you can optimise your website’s content to target those keywords and improve your rankings on SERPs.
On-page optimisation involves optimising your website’s content and structure to make it more search engine-friendly. This includes optimising title tags, meta descriptions, header tags, and URL structures. Ensure to grow your website’s content and make sure the information on your website is well-written, educational, and pertinent to your intended audience.
Site speed is a critical ranking factor that impacts user experience. Slow loading speeds can result in high bounce rates and lower search engine rankings. You can improve your website’s loading speed by compressing images, minimising HTTP requests, and using a content delivery network (CDN).
With more than 50% of website traffic coming from mobile devices, optimising your business website for mobile users is essential. Ensure your website is mobile-responsive and has a mobile-friendly design that’s easy to navigate on small screens.
Link building is an important off-page SEO strategy that involves acquiring high-quality backlinks from other websites. Backlinks from reputable websites can improve your website’s authority and increase its visibility on SERPs. Some effective link-building strategies include guest blogging, broken link building, and influencer outreach.
Social media can also impact your website’s SEO rankings. Sharing your website’s content on social media platforms can drive traffic to your site and increase its visibility on SERPs. Social media also provides an opportunity to engage with your audience and build brand awareness.
Local SEO is essential for businesses that have a physical location or serve a specific geographic area. John Hinds from Lojix, a digital marketing agency based in Yorkshire, says, “Local SEO involves optimising your website for location-based searches and building local citations to improve your visibility on local search engine results pages (SERPs).”
Local SEO Checklist
Google My Business
Create a Google My Business listing for your business, which includes your business’s name, address, phone number, and website URL. Optimising your Google My Business listing can improve your visibility on Google Maps and local search results.
Ensure your business’s name, address, and phone number (NAP) are consistent across all online directories and listings.
Identify local keywords and phrases that your target audience uses to search for similar products or services. Optimise your website’s content to target those keywords and improve your visibility on local SERPs.
Build local citations by getting your business listed on local directories, industry-specific directories, and other relevant websites. Local citations can improve your website’s authority and visibility on local SERPs.
Encourage your customers to leave reviews on your Google My Business listing and other review websites. Positive reviews can improve your website’s visibility and credibility on local SERPs.
Numerous SEO tools available in the market can help businesses optimise their website and improve their search engine rankings. Here are just a few examples of the more popular ones available:
A free online analytics tool called Google Analytics offers website traffic and user behaviour information. It can help businesses track website performance, measure ROI, and optimise their website for search engines.
Ahrefs is a comprehensive SEO tool offering keyword research, site audits, backlink analysis, and content analysis. It can help businesses track their competitors’ rankings, analyse their backlink profiles, and identify opportunities for improving their website’s SEO.
SEMrush is an all-in-one SEO tool that provides features such as keyword research, site audits, backlink analysis, and content analysis. It can help businesses track their rankings, identify new keyword opportunities, and analyse their competitors’ SEO strategies.
Moz is a popular SEO tool offering keyword research, site audits, and link building features. It also provides a Domain Authority (DA) score, which measures a website’s authority and its likelihood of ranking on search engine results pages.
Yoast SEO is a popular SEO plugin for WordPress websites that offers features such as content analysis, meta tags optimisation, and XML sitemap creation. It can help businesses optimise their website’s content for search engines and improve their website’s visibility.
Google Search Console
A free tool called Google Search Console assists companies in keeping track of and maintaining the visibility of their website on Google search results pages. It provides insights into website performance, search queries, and indexing issues and offers suggestions for improving website SEO.
Screaming Frog is a website crawler that can help businesses identify technical SEO issues such as broken links, duplicate content, and missing meta tags. It provides detailed reports on website structure, page titles, and meta descriptions and offers suggestions for improving website SEO.
In conclusion, SEO is an ongoing process that requires continuous optimisation and monitoring. By following the essential SEO checklist and optimising your website for local SEO, you can improve your website’s visibility, drive traffic to your site, and increase your revenue. Monitoring your progress is really important, so use software tools to track rankings. This gives you data that allows you to, where necessary, adjust your SEO strategy accordingly.